Saskatchewan Blue Cross®, one of Saskatchewan’s Top Employers, is currently recruiting for a full time Business Development Representative to join our team. This position offers the flexibility to be remote, in office based in our Saskatoon or Regina office, or a hybrid of remote/in office if the successful candidate resides in Saskatoon or Regina.



Reporting directly to the Manager, Individual Product & Sales, the Business Development Representative is responsible for promoting, selling, and servicing all Individual Product lines through both direct and broker distribution channels across Saskatchewan. The Business Development Representative will be responsible for achieving sales growth and retention targets and generating leads for Group Business through direct relationships and distribution networks. This position is also accountable for building relationships with key external and internal stakeholders and forming productive and sustainable relationships in the community with potential and existing members through the delivery of exceptional service. The Business Development Representative will also play a key role in providing education and service to external stakeholders, brokers, and members.



  • Serve as a resource to brokers, external stakeholders, and current and potential clients by promoting service capabilities recommending solutions to meet individual and business needs, and recommending plan changes and/or additions with a focus on Individual products
  • Through consultation and assessing client and/or broker requirements, determine needs that may be met through Group Product lines and make referrals and connections through to the Group Sales team
  • Develop new business and sales opportunities through direct contact by working with brokers, networking, and prospecting new opportunities
  • Build and strengthen existing client and broker relationships, performing customer management and retention focused activities
  • Promote the Individual Product and Group Product lines of business, attuned to market trends, changing needs, and resulting implications for our broker channels
  • Work to understand the needs of our stakeholders, playing an integral role in influencing the value-added product and service provided to our block of business
  • Identify sales opportunities and improve sales strategies by building relationships and increasing the Individual book of business
  • Monitor accounts for opportunities to provide additional value-add services, sale strategies, concepts, and product offerings
  • Achieve sales and retention objectives to ensure business goals are met
  • Participate in joint sales calls, proposals, RFP’s, and presentations with Account Executives and Management
  • Participate in identifying product development enhancement or modifications, writing of sales materials, and the implementation of solutions in response to external inquiries and needs
  • Support Individual Product training both in person and through online channels to both large and small audiences
  • Ensure external stakeholder, broker, and customer satisfaction by responding/coordinating and effectively resolving inquiries and service challenges
  • Liaise with distributors, vendors, and stakeholders
  • Work closely with other departments and represent Individual Sales in matters as they relate to marketing, administration, pricing, and systems
  • Remain current with product knowledge, competitor products and services, trends, and technology
  • Participate in corporate and community events to promote the company and community development
  • Work in a team environment to ensure service and sales are executed effectively
  • Organize and attend Industry and related conventions, Broker Education Seminars/Webinars and other special events while promoting Individual products and developing new business
  • Network and attend Public Relations events, such as Broker Customer Appreciation Days, Anniversaries, and host clients at SBC events when required
  • Perform administrative functions related to servicing external stakeholder, broker, and customer correspondence
  • Work with staff and management at all levels of the organization, clients, external brokers, and other key stakeholders
  • Other related projects and duties as assigned




  • Completion of a post-secondary Bachelor’s Degree in Business, Sales & Marketing, or a related field and three to five years of relevant work experience. An equivalent combination of training and experience may be considered
  • Completion of the Life License Qualification Program (LLQP) and provincial certification, license must be active and in good standing
  • Previous experience in the insurance industry and knowledge of Personal Health, Travel and Group benefits is considered an asset
  • Experience writing/editing sales materials, proposals, presentations, and communications
  • Strong technical skills in Microsoft Office 365 and familiarity with CRM software, with the ability to easily learn new programs
  • Strong presentation and communication skills to assert and speak to all different stakeholders
  • Must be service oriented and responsive to customer and company values
  • Ability to identify, execute or transfer sales opportunities and leads
  • Proven ability and desire to learn and identify innovative sales and service opportunities and techniques
  • Demonstrates a high level of personal accountability and professionalism
  • Strong problem solving, relationship building, active listening and interpersonal skills
  • Strong research skills and commitment to stay up to date with competitors, industry trends and market changes
  • Must be highly motivated, goal-oriented and have the ability to work successfully in a team environment
  • Demonstrated commitment to ongoing professional development and willingness to obtain industry licensing and designation is required
  • Must maintain a valid Class 5 driver’s license and be insurable through the company’s auto insurance provider
  • Must be willing to travel and work flexible hours
  • The successful candidate will be required to undergo a background check
  • Must be legally entitled to work in Canada on an unrestricted basis

About Saskatchewan Blue Cross

For more than 70 years, Saskatchewan Blue Cross® has been committed to delivering exceptional health and wellness benefits, travel insurance and life insurance solutions to Saskatchewan residents and employers. Founded in 1946, we’ve grown to employ more than 250 people through local offices in both Regina and Saskatoon, we invest meaningfully in communities across our province, and we work with you to ensure you have the peace of mind you need when it comes to your health, wellness and travel insurance needs.


We’re a locally based not-for-profit organization, recognized as one of Saskatchewan’s Top Employers, one of the Top 100 Companies in Saskatchewan, and one of Canada’s Top 100 Brands (as part of the Canadian Association of Blue Cross® Plans).


Every day, our team provides exceptional service to more than 130,000 members driven by:

A Mission: to empower communities on their journey to whole health and wellness. A Vision: for a future of lifelong health and wellbeing for every person in Saskatchewan. And Values that form the foundation of who we are: Empathy, Ambitious, Dependable, Flexible & Disciplined, and Build Community.